Originally from Wales, Sally has been designing luxury lingerie for eighteen years, previously under other labels but established the Sally Jones label four years ago. This allows her the freedom to create feminine, seductive lingerie from the finest French laces and trims that she sources from Europe.
The Sally Jones collection of underwear and sleepwear embraces the eclectic way women dress .The design includes camisoles, chemises and bustiers that can be worn to bed, or out to dinner!

“When designing a new range I let my passion for colour and lace be influenced by the latest fashion trends. Each piece has to be special-creative, feminine and seductive. Each sample must have a ‘Wow factor’, or it doesn’t go into production.”